Subway hit refresh on 11 new ingredients, 6 new sandwiches, and 4 new & improved subs this July – the biggest refresh the brand has made in 56 years. We developed the outdoor signage & in-store POP featuring the launch of their new National Menus, organic & paid social, Subway.com, eCRM, franchisee tutorial videos, packaging, and more to bridge brand cohesion in and out of the restaurant.

This campaign won an Effie: Bronze in the Renaissance category.

GCD: Stephanie Caruso, CW: Zack Swyers & Brad Mettey, AD: Justine Kashulines & Jonathan Eckels, Animator: Jon Lezinsky, Creative Retoucher: Nick Carter, Photographer: Joe Pellegrini

Subway.com homepage

The launch of @subway’s new Instagram grid consisted of a 12 post takeover with captions storytelling each of the new products

12 Weeks of Fresh Instagram series which highlights an ingredient each week to introduce, excite, and inspire costumers

Twitter thread

UGC of the window decals and in-restaurant ceiling danglers, standees, menus, and other signage I designed.
Sources: @subwaysandiego @egbaby15

Influencer box, cups, napkins. AD: Kate Ross

National Menu Panels