How do you make good, better? Our team was tasked to create an immersive experience for high engagement and shareability illustrating how Walmart’s new in-house brand, bettergoods, can make any meal better. This was Walmart’s largest private brand food launch in 20 years—trend-forward and chef-inspired food that is approachable and affordable, with most items priced under $5.

Our guests were able to explore five vignettes that showcased the new brand’s bold colors, food, and flavors: hosting hacks in My Hosting Era, upside-down photo opps in Sad Desk Lunch, a snacking haven in Girl Dinner, live chef demos in Beige to Better, and a taste of Italy in Pizza Delivery made better.

GCD: Stephanie Caruso, ACD: Kate Ross, Jonathan Eckles AD: Justine Kashulines. In partnership with Golin.

And the results?
150 Social posts (+200% BM) | 167.4K Total engagements | 10.7M+ Potential Reach
22% Total engagement rate (+2100% BM) | 735.1K Total impressions
100% Positive sentiment in creators’ comments